MarkHack4.0

A Marketing and Tech Conference

Experience Ignited: Fueling The Consumer Journey

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MarkHack 4.0

A Marketing and Tech Conference

Experience Ignited: Fueling The Consumer Journey​

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Hours
Minutes
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MarkHack3.0

Beyond Limits: Unleashing Creativity With Emerging Tech

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Why

Mark

Hack 4.0?

MarkHack 4.0 is a vibrant conversation hub in the marketing technology space. We will explore how consumer experience, engagement, and experiential marketing intertwine with technology to create positive experiences that lead to engaged customers more likely to become brand advocates.

The future of marketing is poised for significant evolution, driven by technological advancements, evolving consumer expectations, and a dynamic economic landscape. The global consumer experience market is projected to hit $641 billion by 2028, driven by the rapid growth of AR/VR technologies, expanding at a 34% CAGR. The rise of community-driven and gamified engagement models is fueled by a digitally native, youth-centric audience. With high mobile penetration worldwide, consumers increasingly expect personalized, frictionless brand interactions.

Join MarkHack 4.0 to be at the forefront of this transformative era.

EXPERIENCE IGNITED: FUELLING THE CONSUMER JOURNEY

1.0

2022

Nigeria’s first ever marketing and media hackathon, MarkHack, a gathering of innovators, entrepreneurs, policy makers, media practitioners and marketing professionals on a mission to create solutions to real-life marketing and media challenges within 2 months. The goal of MarkHack 1.0 was to inspire creativity and unlock mentoring to uncover prototypes, fresh new concepts and innovative usages of tech in marketing and media.

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2.0

2023

MarkHack 2.0 had a transformative focus on "Unlocking the Power of the Creative Economy." In this dynamic edition, MarkHack delves into the intersections of technology, creativity, and commerce, recognizing the pivotal role of the creative economy in shaping the future of marketing and media landscapes.

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3.0

2024

MarkHack 3.0 evolved from a hackathon into a dynamic conversation hub at the forefront of marketing technology. Under the theme "Beyond Limits: Unleashing Creativity with Emerging Tech", the conference featured 30 Speakers who explored groundbreaking discussions on how technology is transforming business models. These conversations were driven by the dramatic shifts in consumer behavior we've witnessed over the last decade, highlighting the evolving synergy between innovation and market trends.

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Players at

Mark

Hack 4.0

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Innovators

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Creators

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Disruptors

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Policy makers
Regulators

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Corporate
Bodies

Focus Areas

Phygital
Commerce

Phygital
Commerce

Integrating physical and digital commerce to create a seamless and unified shopping journey for consumers.

Gamification

Gamification

The application of game-like elements to non-gaming contexts to increase participation, motivation, and loyalty.

Immersive Realities

Immersive Realities

Leveraging technologies like augmented reality (AR), virtual reality (VR), and mixed reality (MR) to create fully immersive brand experiences.

Digital Storytelling

Digital Storytelling

Using creative, multimedia storytelling to evoke emotions, connect with audiences, and communicate brand messages effectively.

Event Innovation

Event Innovation

Rethinking how events are planned, executed, and experienced through technology and creativity to maximize consumer engagement.

What You can do at

Mark

Hack 4.0

Meet!

Explore meeting new people, learn and share your knowledge.

Brainstorm!

Ideate, create, test! You will work on your idea and present it to the jury!

Innovate!

At MARKHACK 4.0,
Think outside the box,
think in the box or
invent a new one!

Win!

Asides meeting new people and sharing experiences, every team will have a chance to win fantastic prizes!

Partners

Sponsors

Media Partners

PARTICIPATION BENEFITS

Prize Pool

ACCELERATION

$10,000

ACCELERATION

Finalists have a chance to join EIC’s accelerator program with up to $50K equity investment and a chance to be mentored by industry experts for 3 months.

Mark

Hack 4.0

Timeline

1st February - 29th March

Call For Registration

24th March - 28th March

Pitch Event

9th April - 30th April

Mentors' Nest

9th May

Conference/Finale

PARTICIPATION

Join

Mark

Hack 4.0!

Let's build innovative solutions in marketing and media to connect consumers and brands.

Become a Participant!

Connect and discuss with our top speakers and other elite practitioners from various industries, disciplines, and markets on the most forward-thinking ideas on the integration of technology and Unlocking The Power of The Creative Economy.

Become a Participant!

Our doors are open to all innovators, developers, engineers, designers, project managers & everyone to participate and show us how you would solve various media and marketing challenges. ​

Become a Mentor!

We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.

Become a Partner!

Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.

Speakers

Tubosun Alake
Honourable Commissioner, Ministry of Innvoation Science and Technology, Lagos State
Tosin Faniro-Dada
Partner, Breega
Olugbolahan Olusanya
Nigeria Country Director, TeKnowledge

Selection Jurors

Milton Tutu
Chief Marketing Officer, Selar.co
Ben Iyoha
Head, Brand & Marketing Communications, Vatebra Limited
Dr Olusola Ayoola
Chief Executive Officer, Robotics and Artificial Intelligence Nigeria

Mentors

Iquo Ukoh
Chief Executive Officer, ENTOD Marketing
Iyobosa Rehoboth
Founder, FloatsXR
Oyinade Adegite
Chief Communication Officer, Guaranty Trust Holding Company

Final Jurors

Oke Umurhohwo
Marketing Manager (West Africa) itel Mobile
Tolulope Medebem
President, Experiential Marketers Association of Nigeria (EXMAN)
Joshua Chibueze
Cofounder & CMO, Piggytech

REACH OUT

Contact Us

Feel free to send us a message. We really love to hear from you! 🙂

Mentor Application

Partners Application