MarkHack 1.0

Let’s hack marketing with tech!

0
participants
0
locations
0
jurors
0
mentors
0
Finalists
0
speakers
0
countries
0
continents

Why

Mark

Hack 1.0?

We need brave and innovative solutions to keep Marketing and Media at the helm of changes to be able to set the course for businesses into the future. Marketing and Media play very significant roles in Connecting people to brands, businesses and various events around the world. But at the same time, we are faced with the fast changing ecosystem, with new media formats, new consumption patterns and a new way of living;

LET'S HACK MARKETING WITH TECH!

Mark

Hack 1.0

Side events

Marketing Innovation Masterclass

We are rewriting the narrative and spearheading the conversation that will transform the Nigerian Marketing Industry to a future-thinking and innovation driven industry with our expository masterclass featuring thought leaders and tech experts discussing future centric trends and how to play in the future of marketing.

Players at

Mark

Hack 1.0

Asset 8-1

Innovators

Asset 2-1

Institutions
& Association

Asset 6-1

Marketing
agencies

Asset 9-1

Policy makers
Regulators

Asset 7-1

Corporate
Bodies

Focus Areas

Consumer
Experience

Consumer
Experience

How can we foster delivering direct immersive experiences to consumers using technologies such as Extended Reality, Blockchain technology?

Media
Consumption

Media
Consumption

How can we create effective novel media channels and optimize traditional media channels with tech?

Customer
Recruitment & Interaction

Customer
Recruitment
& Interaction

What is the best way to recruit consumers? Who is the most appropriate person to recruit consumers? How can we help brands build consumer loyalty fueled by consumer-generated interactions across traditional media and trade channels?

Trade
Engagement ​

Trade
Engagement ​

We believe there could be more innovative ways to amplify engagement in trade and retail channels and adequately measure impact with technology such as Extended Reality, Blockchain technology, AI, Machine Learning

Analytics
and Metrics

Analytics
and Metrics

How can we utilize tech to standardize metrics and adequately measure impact of consumer & brand engagement activities across all media and marketing channels?

Events
Marketing

Events
Marketing

From planning to execution, how can we make use of technology to optimize event processes, create and provide riveting engagement and better user experience for attendees, virtual audiences and planners alike?

Media
Monetization

Media
Monetization

How can we utilize technological advancements such as involving hyperconnectivity, blockchain or AI, to create opportunities for new and established media revenue models?

Content
Creation

Content Creation

Who creates content? Companies, individuals, community? Who do we create content for? Answers to these questions have evolved with the advent of tech. How do we discover new approaches, methods and tools to create & market content?

What You can do at

Mark

Hack 1.0

Meet!

Explore meeting new people, learn and share your knowledge. Join or create your dream team!

Brainstorm!

Ideate, create, test! You will work on your idea and present it to the jury!

Innovate!

We believe you have
brilliant ideas on how to
change this world!
At the MARKHACK 1.0,
Think outside the box,
think in the box or
invent a new one!

Win!

Asides meeting new people and sharing experiences, every team will have a chance to win fantastic prizes!

Partners

Media Partners

Participating Investors

PARTICIPATION BENEFITS

Prize Pool

$20,000

ACCELERATION

Finalists have a chance to join EIC’s accelerator program with up to $50K equity investment and a chance to be mentored by industry experts for 3 months.

Mark

Hack 1.0

Timeline

24th February - 17th March

Call For Registration

8th April

Markhack 1.0 Launch

27th - 29th April

Pitch Event

18th May

Finale

PARTICIPATION

Join

Mark

Hack 1.0!

Let's build innovative solutions in marketing and media to connect consumers and brands.

Attend The Closing Ceremony!

Connect and discuss with our top speakers and other elite practitioners from various industries, disciplines, and markets on the most forward-thinking ideas on The Future of Marketing.

Become a Mentor!

We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.

Become a Partner!

Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.

Speakers

Tayo Oyedeji
Chief Executive Officer at Publicis Groupe Nigeria
David Raab
Founder, CDP Institute
Idorenyen Enang
President, National Institute of Marketing of Nigeria
Seyi Tinubu
CEO/Chairman, Loatsad Promomedia and Co-Founder, Noella
Frankline Ozekhome
CEO & Head of Growth, Identiture Africa
Dr Rotimi Olaniyan
Principal Partner, Apex Marketing UK & Full-time MBA Programme Lead at Nottingham Business School
Muyiwa Aleshinloye
Head of Marketing, Wakanow
Kayode Oladapo
Zone AOA Asst. Regional Manager (Sub Saharan Africa) Nestlé

Final Judges

Iquo Ukoh
CEO, Entod Marketing Ltd
Steve Babaeko
CEO/Chief Creative Officer, X3M Ideas. President, Association of Advertising Agencies of Nigeria
Joseph Agunbiade
Cofounder, BudgIT Nigeria
Kayode Oladapo
Zone AOA Asst. Regional Manager (Sub Saharan Africa) Nestlé
Uwem Uwemakpan
VP, Fund Operations, Ingressive Capital
Debola Williams
Group CEO, Red for Africa
Tolulope Tomori Adedeji
Marketing Director & Executive Director on the company board Anheuser-Busch InBev
Jide Sipe
Head, Marketing and Corporate Communication at Ecobank Nigeria

Selection Judges

Segun Ogunleye
GM Marketing, Sevenup Bottling Company
Omotade Oke-egbe
National Sales Operations & Modern Trade Lead, Unilever
Lanre Basamta
Group Head, Mobile Financial Services, Interswitch
Omolabake Yusuf
MD, GDM GROUP
Winston Ailemoh
Director Commercial Operations, Marie Stopes International Organisation of Nigeria
Edwin Ajogun
Country Director,
Eko Innovation Centre
Ademola Omitayo
Sales & Marketing Director West Africa Area at British American Tobacco
Oge Okonkwo
Head, Marketing & Partnerships at Bamboo
Emmanuella Nnadozie
Head, Marketing & Corporate Communications, Mavin Records
Ademola Oshunniyi
Country Manager at Syracuse Africa
Emeka Obia
Lead, Strategy and Planning Leo Burnett
Victor Adeyemi
Marketing Manager, Remita
Eyitayo Olayemi
Founder & Chief Growth Ofiicer, UnitedRepulic HQ
Nengi Akinola
Head, Marketing and Branding, FairMoney
Kazeem Abimbola
Managing Director - Connect Marketing Services
Bukola Thomas
General Manager, BrainBox Marketing
Onyeka Okoli
Group Portfolio Marketing Manager,The JOTNA Group
Raphael Agbaje
Head of Marketing, Dangote Cement
Otome Oyo
General Manager, Exp Agency Africa
Chioma Melone
Chief Growth Officer, HazonTech
Abidemi Adesokan
Head, Marketing at TradeDepot
Rasheed AbdulKareem
Chief Data Officer, Hazon Technologies
Paschal Chukwuemeka Amah
Head of Data & Insights, Kobo360
Ibukun Joyce Aiyemo
Marketing Coordinator, Burger King
Temitope Ekundayo
CEO, Printivo
Ikechukwu Ugwu
Group Head, Enterprise Marketing at Interswitch
Ebenezer Okeowo
Data Analyst, e-Tranzact International
Olumide Aniyikaiye
Head of Marketing at Grand Cereals Limited
Omotayo Inobeme
Integrated Marketing Communications Expert
Chioma Mbanugo
Head Of Marketing, PZ Wilmar
Fu'ad Lawal
Head of Growth, Eden Life

Mentors

You will get support and advice from business, tech, creative and media experts to deliver better results!

Bukola Akingbade
Vice Chair, Lagos Esports Association; CEO, Kucheza Gaming
Tubosun Alake
Special Adviser, Innovation and Technology, Lagos State.
Kayode Oladapo
Zone AOA Asst. Regional Manager (Sub Saharan Africa) Nestlé
Joshua Chibueze
Cofounder/CMO, PiggyVest
Uche Nwalie
Marketing Manager, Guinness Nigeria
Unwana E. Ekanem
Vice President, Brands & FMCG at Terragon Group
Wale Anifowose
General Manager, Programs and Partnership, Enterprise Development Centre
Abiodun Ajiborode
Founder & Director of Learning, BMA
Mitchelle Defounga ACIM
Associate Director, DDB Lagos
Babatunde Fatai
Senior Extended Reality Specialist, PwC
Winston Ailemoh
Director Commercial Operations, Marie Stopes International Organisation of Nigeria
Dr Rotimi Olaniyan
Principal Partner, Apex Marketing UK & Full-time MBA Programme Lead at Nottingham Business School
Arome Ibrahim
Chief Metaverse Officer | Product Manager, (XR),Experis Immersive
Lampe Omoyele
Managing Director at Nitro121
Tunji Adeyinka
Group Managing Director, Republicom President, EXMAN
Wale Ajiboye
Country Director, Change.org Foundation
Dr. Dipo Awojide
Senior Lecturer in Strategy/Assistant Course Leader, BA Business Nottingham Trent University
Ayobami Olajide
Venture Capital Analyst, Ingressive Capital
Emmanuel Agu
Group marketing Manager, Jotna Nigeria Limited (The LaCasera Company)
Ose Osundeko
Chief Operating Officer, Digitas Nigeria
Omotade Oke-egbe
National Sales Operations & Modern Trade Lead, Unilever
Addy Awofisayo
Head of Music, Sub-Sahahran Africa
Ifeoluwa Esther Obafemi
Sub-Saharan Africa Head- Digital, Media & Insights (& Digital Transformation), FrieslandCampina

Frequently Asked Questions

Markhack is a platform for technological transformation in Marketing that seeks to Uncover and Identify Media & Tech Solutions that can disrupt marketing in these focus areas: Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, Content Creation.

In an online or virtual hackathon, all participants are remotely connected. Irrespective of their location, hackathon enthusiasts can participate and demonstrate their skills on an online hackathon platform using various tools.

We welcome people of all job descriptions, whether you’re a designer, developer, marketer, entrepreneur or project manager. Diverse groups often work incredibly well together to produce the best results.

You can participate with any level of IT skills, even if you haven’t written a single line of code. Understanding the basics of IT is a plus

It will be allowed to develop both new ideas and improve existing products and solutions. In the case of existing solutions, especially will be evaluated the work done during the hackathon. This hackathon is not intended to promote commercially available products.

We find that a team of three to five works best. It’s large enough to have diverse skills, yet small enough to get to know your team members well in a short space of time.

Don’t worry if you don’t know anyone attending. Teams will be formed before the hackathon. There will be enough time to mingle and get to know other attendees and ideas.

Yes, participation is free of charge.

To be eligible for the cash prize, the team must have satisfied conditions given by the final judges.

REACH OUT

Contact Us

Feel free to send us a message. We really love to hear from you! 🙂