MarkHack4.0
A Marketing and Tech Conference
Experience Ignited: Fueling The Consumer Journey
MarkHack 4.0
A Marketing and Tech Conference
Experience Ignited: Fueling The Consumer Journey
- May 23rd, 2025.
- LandMark Event Centre, Lagos
- 9 AM
MarkHack3.0
Beyond Limits: Unleashing Creativity With Emerging Tech
Why
Mark
Hack 4.0?
MarkHack 4.0 is a vibrant conversation hub in the marketing technology space. We will explore how consumer experience, engagement, and experiential marketing intertwine with technology to create positive experiences that lead to engaged customers more likely to become brand advocates.
The future of marketing is poised for significant evolution, driven by technological advancements, evolving consumer expectations, and a dynamic economic landscape. The global consumer experience market is projected to hit $641 billion by 2028, driven by the rapid growth of AR/VR technologies, expanding at a 34% CAGR. The rise of community-driven and gamified engagement models is fueled by a digitally native, youth-centric audience. With high mobile penetration worldwide, consumers increasingly expect personalized, frictionless brand interactions.
Join MarkHack 4.0 to be at the forefront of this transformative era.
EXPERIENCE IGNITED: FUELLING THE CONSUMER JOURNEY
1.0
2022
Nigeria’s first ever marketing and media hackathon, MarkHack, a gathering of innovators, entrepreneurs, policy makers, media practitioners and marketing professionals on a mission to create solutions to real-life marketing and media challenges within 2 months. The goal of MarkHack 1.0 was to inspire creativity and unlock mentoring to uncover prototypes, fresh new concepts and innovative usages of tech in marketing and media.
2.0
2023
MarkHack 2.0 had a transformative focus on "Unlocking the Power of the Creative Economy." In this dynamic edition, MarkHack delves into the intersections of technology, creativity, and commerce, recognizing the pivotal role of the creative economy in shaping the future of marketing and media landscapes.
3.0
2024
MarkHack 3.0 evolved from a hackathon into a dynamic conversation hub at the forefront of marketing technology. Under the theme "Beyond Limits: Unleashing Creativity with Emerging Tech", the conference featured 30 Speakers who explored groundbreaking discussions on how technology is transforming business models. These conversations were driven by the dramatic shifts in consumer behavior we've witnessed over the last decade, highlighting the evolving synergy between innovation and market trends.
Players at
Mark
Hack 4.0
Innovators
Creators
Disruptors
Policy makers
Regulators
Corporate
Bodies
Focus Areas
Phygital
Commerce
Phygital
Commerce
Gamification
Gamification
Immersive Realities
Immersive Realities
Digital Storytelling
Digital Storytelling
Event Innovation
Event Innovation
What You can do at
Mark
Hack 4.0
Meet!
Explore meeting new people, learn and share your knowledge.
Brainstorm!
Ideate, create, test! You will work on your idea and present it to the jury!
Innovate!
At MARKHACK 4.0,
Think outside the box,
think in the box or
invent a new one!
Win!
Asides meeting new people and sharing experiences, every team will have a chance to win fantastic prizes!
Partners
Sponsors
Media Partners
PARTICIPATION BENEFITS
Prize Pool
ACCELERATION
$15,000
ACCELERATION
Finalists have a chance to join EIC’s accelerator program with up to $50K equity investment and a chance to be mentored by industry experts for 3 months.
Mark
Hack 4.0
Timeline
1st February - 29th March
Call For Registration
7th April - 11th April
Pitch Event
23rd April - 14th May
Mentors' Nest
23rd May
Conference/Finale
PARTICIPATION
Join
Mark
Hack 4.0!
Let's build innovative solutions in marketing and media to connect consumers and brands.
Become a Participant!
Connect and discuss with our top speakers and other elite practitioners from various industries, disciplines, and markets on the most forward-thinking ideas on the integration of technology and Unlocking The Power of The Creative Economy.
Become a Participant!
Our doors are open to all innovators, developers, engineers, designers, project managers & everyone to participate and show us how you would solve various media and marketing challenges.
Become a Mentor!
We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.
Become a Partner!
Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.
Speakers
Ife Esther Obafemi
Sub-Saharan Africa Head- Digital Media and Insights ( and Digital Transformation), Friesland Campina
Cassandra Uzo-Ogbugh
Head, External Communications, Media & Partnerships for Sub-Saharan Africa, Reckitt
Selection Jurors
Mentors
Final Jurors
Frequently Asked Questions
What is MarkHack 4.0?
MarkHack is a dynamic conference and hackathon that brings together startups, industry leaders, policymakers, investors, innovators, and creatives to the intersection of media, marketing and technology. This year’s edition is themed “Experience Ignited: Fueling the Consumer Journey,” providing a platform for conversation, collaboration, mentorship, and funding.
Do startups receive funding?
Yes! Finalists have the opportunity to receive equity investment, cash prizes, and access to an exclusive incubator program to scale their innovations.
What stage should my startup be in?
If you have groundbreaking solutions in Immersive Realities, Event Innovation, Gamification, Digital Storytelling, and Phygital Commerce. Then you can apply to pitch.
What are the areas of concentration if I want to pitch?
Startups applying for MarkHack 4.0 should have an operational product that has gained some level of market traction and is generating revenue. This ensures that participating startups are ready to scale and make a tangible industry impact.
What advantages do startups gain by joining MarkHack 4.0?
Startups gain access to industry mentorship, funding opportunities, strategic partnerships, networking with investors and top professionals, media exposure, and a platform to showcase their solutions at the grand finale conference.
Who can apply as a mentor, and what role will mentors play at the conference?
Experienced entrepreneurs, investors, marketing professionals, and tech experts can apply as mentors. Mentors will provide guidance, share industry insights, refine startup products, and help teams navigate challenges throughout the hackathon process.
Who can apply to speak at MarkHack 4.0?
Industry leaders, marketing and media professionals, tech innovators, and business strategists with valuable insights on emerging trends, digital transformation, and consumer engagement can apply to speak.
How do I register to attend?
Registration is free and open to startups, mentors, sponsors, exhibitors, speakers, and general attendees. To secure your spot, visit our website at www.markhack.tech and complete your registration.
How can I become a sponsor for MarkHack 4.0?
YOU can sponsor the hackathon, conference, prize fund, or activations. Sponsorship provides brand visibility, access to top industry talent, and a unique opportunity to connect with a fresh, engaged audience at the conference, For sponsorship inquiries, contact +234 703 186 9646.
How can companies/brands apply as an exhibitor for MarkHack 4.0?
Brands and companies looking to showcase their innovative products, services, or technologies at the conference can register at markhack.tech/book-a-stand/.
REACH OUT
Contact Us
Feel free to send us a message. We really love to hear from you! 🙂