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MarkHack2.0

Unlocking The Power of The Creative Economy!

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MarkHack 2.0

Unlocking The Power of The Creative Economy!

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Why

Mark

Hack 2.0?

Nigeria’s creative industry is the country’s second-largest employer and has the potential to produce 2.7 Million jobs by 2025 with a major contribution from Entertainment, and Media (The lifeblood of Marketing). With this rise of digital media, social platforms, and the increasing use of technology, the creative industries stands among the most dynamic sectors in the world economy providing new opportunities for developing countries Like Nigeria to leapfrog into emerging high-growth areas of the world economy.

UNLOCKING THE POWER OF THE CREATIVE ECONOMY!

1.0

2022

Nigeria’s first ever marketing and media hackathon, MarkHack, a gathering of innovators, entrepreneurs, policy makers, media practitioners and marketing professionals on a mission to create solutions to real-life marketing and media challenges within 2 months. The goal of MarkHack 1.0 was to inspire creativity and unlock mentoring to uncover prototypes, fresh new concepts and innovative usages of tech in marketing and media.

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Players at

Mark

Hack 2.0

Asset 8-1

Innovators

Asset 2-1

Creators

Asset 6-1

Disruptors

Asset 9-1

Policy makers
Regulators

Asset 7-1

Corporate
Bodies

Focus Areas

Immersive
Experience (XR)

Immersive
Experience (XR)

Virtual and Augmented Reality has become a new medium to tell stories, engage audiences and create immersive experiences. How can we incorporate VR/AR into marketing and media strategies?

Content
Creation

Content
Creation

Who creates content? Companies, individuals, community? Who do we create content for? What are the innovative ways of creating compelling content that resonates with audiences and drives engagement?

Robo
Marketing

Robo
Marketing

How can we leverage on the rise of big data and AI to develop marketing and media solutions that create personalized experiences for consumers and help brands stand out in a crowded market?

What You can do at

Mark

Hack 2.0

Meet!

Explore meeting new people, learn and share your knowledge. Join or create your dream team!

Brainstorm!

Ideate, create, test! You will work on your idea and present it to the jury!

Innovate!

We believe you have
brilliant ideas on how to
change this world!
At the MARKHACK 2.0,
Think outside the box,
think in the box or
invent a new one!

Win!

Asides meeting new people and sharing experiences, every team will have a chance to win fantastic prizes!

Partners

Media Partners

PARTICIPATION BENEFITS

Prize Pool

$10,000

ACCELERATION

Finalists have a chance to join EIC’s accelerator program with up to $50K equity investment and a chance to be mentored by industry experts for 3 months.

Mark

Hack 2.0

Timeline

18th March - 29th April

Call For Registration

13th May

MarkHack 2.0 Launch

15th May - 3rd June

Workathon

7th June - 9th June

Pitch Event

13th June - 27th June

Mentors' Nest

7th July

Finale

PARTICIPATION

Join

Mark

Hack 2.0!

Let's build innovative solutions in marketing and media to connect consumers and brands.

Register For The Closing Ceremony!

Connect and discuss with our top speakers and other elite practitioners from various industries, disciplines, and markets on the most forward-thinking ideas on the integration of technology and Unlocking The Power of The Creative Economy.

Become a Mentor!

We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.

Become a Partner!

Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.

Speakers

Lanre Adisa
Founder/CEO, Noah's Ark Communications
Roberto Haza
Founder, Xtended Reality Services
Hannah Oyebanjo
Managing Director, Redwood Consulting
Elo Umeh
Chief Executive Officer, Terragon
Lolu Desalu
Chief Marketing Officer, FilmHouse Group
Tubosun Alake
Special Adviser, Innovation & Technology, Lagos State
Biodun Ajiborode
Founder, Brand Management Academy
Collins Nnabugwu
Co-Founder, Klick TV
Milagrosa Nana Utomi A. Biyang
Founder & Chief Experience Curator of MPXM

Mentors

Bayo Adekanmbi
Founder/Lead Consultant, Data Science Nigeria
Iquo Ukoh
Chief Executive Officer, Entod Marketing Ltd
Wale Ajiboye
Country Director, Change.org
Ademola Omitayo
Sales & Marketing Director West Africa Area at British American Tobacco
Adora Nwodo
Software engineer II (Microsoft Mesh), Microsoft
Chidi Nwaogu
Co-founder & Chief Executive Officer, Publiseer
Blessing Manafa
Marketing Lead, emPawa Africa
Temitope Adeosun
Group Head of Digital, The GIG Group
Nnenna Onyewuchi
Executive Director, Strategy and Innovation, Yellow Brick Road
Onyeka Okoli
Group Portfolio Marketing Manager of The JOTNA Group (The La Casera Company,
Tola Bamigbaiye-Elatuyi
Marketing Director, pladis Global
Babatunde Fatai
Senior Extended Reality (XR) & Metaverse Engineer, MTN
Mattew Isikhuemen
Founder, Albastic
Oyindamola Fakile
Creative Director (Tech & Content), Nitro 121
Milton Tutu
Growth & Marketing Manager, Selar.co
Jennifer Okorhi
Senior Manager, Marketing and Communication, Rendeavour
Tunji Adeyinka
Managing Director, Connect marketing Services
Adedoyin Jaiyesimi
Co-Founder, The Comms Avenue
Arome Ibrahim
Executive Director, Immersive Tech Africa

Selection Jurors

Ben Iyoha
Head, Brand & Marketing Communications, Vatebra Limited
Meme Osuocha
Co-Founder / Market Research Consultant, T&TC Africa
Arome Ibrahim
Executive Director, Immersive Tech Africa
'Oma Areh
Principal Consultant, WildFlower PR & Company
Victor Adeyemi
Marketing Manager, Remita
Mariam Busari
Marketing Manager, Domino's Pizza Nigeria
Dozie Okafor
MAnaging Director, PHD Limited
Tolulope Olawunmi
Marketing & Communications Lead, GetEquity
Olajuwon Marc
Founder/Creative Technologist, TellerOne
Chinedu Chukwuji, PhD
CEO, PurpleBlue Entertainment Solutions Limited
Obinna Agwu
A & R Executive, Horus Music
Tioluwalogo Olakunbi-Black
Co-founder/CEO, TechTrybe Africa
Yinka Obebe
CEO, Pop Central
Temitope Ekundayo
CEO, Printivo
Ose Osundeko
Chief Operating Officer, Digitas Nigeria
Olumide Balogun
Head of Consumer Apps - Sub Saharan Africa, Google
Ife Esther Obafemi
Sub-Saharan Africa Head- Digital Media & Insights (& Digital Transformation), Friesland Campina
Ifunanya Obiakor
Senior Category & Innovation Manager, Arla Foods
Chuka Obi
Director, Creativity & Innovations, GlobalComm

Final Jurors

Kayode Oladapo
Business Head - Ghana and Satellite Countries, Godrej Consumer Products Limited.
Bukola Sawyerr Izeogu
CEO/Founder, BukiHQ Media
Sam Onyemelukwe
Senior Vice President of Global Business Development, Trace Urban West Africa
Opeoluwa Filani
General Manager, ShowMax
Rosemary Akpo
Managing Director , EXP Agency
Segun Ogunleye
General Manager Marketing, Seven Up Bottling Company
Bukola Akingbade
Founder and CEO KuchezaGaming

REACH OUT

Contact Us

Feel free to send us a message. We really love to hear from you! 🙂

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