Best Innovative Content Strategy (Organizations)
Samsung
Driven by the groundbreaking Galaxy Unpacked campaign, which fused immersive storytelling, influencer collaborations, and cutting-edge visuals to showcase product innovation. Samsung is creating a futuristic, experience-led narrative tailored to digital-first audiences.
Coca-Cola
Powered by its bold reinvention of Coke Studio, infusing it with Gen Z energy, digital interactivity, and cross-cultural collaborations. Through vibrant storytelling, immersive content, and music-driven experiences, Coca-Cola has reignited youth engagement.
