Best Social Media Campaign

Indrive

Turning luxury rides and celebrity surprises into trending stories, inDrive’s Dream Ride campaigns turned Lagos streets—and social feeds—into billboards, while talent contests and driver-reward storytelling sustained buzz.

Colgate

Driven by the impact of The Yanga With Your Smile campaign. The campaign captivated audiences across platforms, boosting engagement and reinforcing Colgate’s role in building confident, healthy smiles from an early age

Indomie

By blending nostalgia, catchy storytelling, and cultural relevance in the viral Indomie “MAMA DO GOOD (New)” video. The campaign reignited emotional connections across generations, turning a simple phrase into a national catchphrase.