Best Use of Data in a Marketing Campaign
MTN
MTN’s use of geo-targeted data in 5G zones delivers real-time alerts that drive service adoption—from ultra-fast streaming to smart tech features. This innovative strategy transforms location insights into personalized experiences, setting a new standard for data-driven telecom engagement.
Indrive
inDrive’s smart use of real-time location data powers dynamic notifications that match riders and drivers faster. This precision-led strategy boosts efficiency, reduces wait times, and adapts to local demand, making inDrive a benchmark for data innovation in mobility.
