Mark
Hack
1.0
Let’s hack marketing with tech!
Why
Mark
Hack 1.0?
We need brave and innovative solutions to keep Marketing and Media at the helm of changes to be able to set the course for businesses into the future. Marketing and Media play very significant roles in Connecting people to brands, businesses and various events around the world. But at the same time, we are faced with the fast changing ecosystem, with new media formats, new consumption patterns and a new way of living;
LET'S HACK MARKETING WITH TECH!
Mark
Hack 1.0
Side events
Marketing Innovation Masterclass
We are rewriting the narrative and spearheading the conversation that will transform the Nigerian Marketing Industry to a future-thinking and innovation driven industry with our expository masterclass featuring thought leaders and tech experts discussing future centric trends and how to play in the future of marketing.
VENUE
ORIENTAL HOTEL, VICTORIA ISLAND, LAGOS
DATE
APRIL 8TH
2022
9AM
PROMPT
LAUNCH EVENT AGENDA
9.00
AM
Accreditation
10.00
AM
National Anthem
10.05
AM
Why MarkHack?
10.15
AM
The Future of Marketing
10.20
AM
Good Will Message
10.25
AM
1st Keynote
10.55
AM
The Future of Marketing
11.00
AM
Fireside Chat
11.20
AM
Q&A/ Interactions
11.30
AM
2nd Keynote
11.50
AM
Vote of Thanks
Mark
Hack 1.0
Side events
Marketing Innovation Masterclass
We are rewriting the narrative and spearheading the conversation that will transform the Nigerian Marketing Industry to a future-thinking and innovation driven industry with our expository masterclass featuring thought leaders and tech experts discussing future centric trends and how to play in the future of marketing.
Players at
Mark
Hack 1.0
Innovators
Institutions
& Association
Marketing
agencies
Policy makers
Regulators
Corporate
Bodies
Focus Areas
Consumer
Experience
Consumer
Experience
Media
Consumption
Media
Consumption
Customer
Recruitment & Interaction
Customer
Recruitment
& Interaction
Trade
Engagement
Trade
Engagement
Analytics
and Metrics
Analytics
and Metrics
Events
Marketing
Events
Marketing
Media
Monetization
Media
Monetization
Content
Creation
Content Creation
What You can do at
Mark
Hack 1.0
Meet!
Explore meeting new people, learn and share your knowledge. Join or create your dream team!
Brainstorm!
Ideate, create, test! You will work on your idea and present it to the jury!
Innovate!
We believe you have
brilliant ideas on how to
change this world!
At the MARKHACK 1.0,
Think outside the box,
think in the box or
invent a new one!
Win!
Asides meeting new people and sharing experiences, every team will have a chance to win fantastic prizes!
Partners
Media Partners
Participating Investors
PARTICIPATION BENEFITS
Prize Pool
$20,000
ACCELERATION
Finalists have a chance to join EIC’s accelerator program with up to $50K equity investment and a chance to be mentored by industry experts for 3 months.
Mark
Hack 1.0
Timeline
24th February - 17th March
Call For Registration
8th April
Markhack 1.0 Launch
27th - 29th April
Pitch Event
18th May
Finale
PARTICIPATION
Join
Mark
Hack 1.0!
Let's build innovative solutions in marketing and media to connect consumers and brands.
Become a Participant!
Our doors are open to all innovators, developers, engineers, designers, project managers & everyone to participate and show us how you would solve various media and marketing challenges.
Become a Mentor!
We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.
Become a Partner!
Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.
Attend The Closing Ceremony!
Connect and discuss with our top speakers and other elite practitioners from various industries, disciplines, and markets on the most forward-thinking ideas on The Future of Marketing.
Become a Mentor!
We're looking for industry leaders to help teams deliver better results! If you're an expert in any field and you are willing to share your knowledge and experiences with our teams, sign-up as a mentor.
Become a Partner!
Let us know if your company is interested in helping this event happen and in receiving more information about partnership/sponsorship opportunities and options.
Speakers
Dr Rotimi Olaniyan
Principal Partner, Apex Marketing UK & Full-time MBA Programme Lead at Nottingham Business School
Final Judges
Steve Babaeko
CEO/Chief Creative Officer, X3M Ideas. President, Association of Advertising Agencies of Nigeria
Tolulope Tomori Adedeji
Marketing Director & Executive Director on the company board Anheuser-Busch InBev
Selection Judges
Winston Ailemoh
Director Commercial Operations, Marie Stopes International Organisation of Nigeria
Omolabake Yusuf
MD, GDM GROUP
Edwin Ajogun
Country Director,
Eko Innovation Centre
Segun Ogunleye
GM Marketing, Sevenup Bottling Company
Tunji Adeyinka
Group Managing Director, Republicom President, EXMAN
Winston Ailemoh
Director Commercial Operations, Marie Stopes International Organisation of Nigeria
Tunbosun Alake
Special Adviser, Innovation and Technology, Lagos State.
Iquo Ukoh
Director, Board Of Directors, Letshego Microfinance Bank Ltd
Steve Babaeko
CEO/Chief Creative Officer, X3M Ideas. President, Association of Advertising Agencies of Nigeria
Dr. Dipo Awojide
Senior Lecturer in Strategy, Nottingham Trent University Strategist/Career & MSME BTDT Hub
Mentors
You will get support and advice from business, tech, creative and media experts to deliver better results!
Abidemi Adesokan
Head, Marketing at TradeDepot
Ayodele Otujinrin
Head of Marketing West Africa, Godrej Consumer Products Limited
Uche Nwali
Marketing Manager, Guinness Nigeria
Ikechukwu Ugwu
Group Head, Enterprise Marketing at Interswitch
Ndubuisi Ekekwe
Professor; Entrepreneur; Tekedia Institute Faculty.
Bukola Akingbade
Vice Chair, Lagos Esports Association Founder and CEO, KuchezaGaming Former Founder and CEO Bytesize; Digital Marketing Agency
Kayode Oladapo
Vice President - Marketing (FMCG) Godrej Africa, USA & Middle East
Nsima Ogedi-Alakwe
Country Project Lead, West Africa, Unilever
Abiodun Ajiborode
Founder & Director of Learning, BMA
Victor Balogun
Head of Trade Marketing at Reckitt
Winston Ailemoh
Director Commercial Operations, Marie Stopes International Organisation of Nigeria
Dr Rotimi Olaniyan
Principal Partner, Apex Marketing UK & Full-time MBA Programme Lead at Nottingham Business School
Dr. Dipo Awojide
Senior Lecturer in Strategy/Assistant Course Leader, BA Business Nottingham Trent University
Ifeoluwa Esther Obafemi
Sub-Saharan Africa Head- Digital, Media & Insights (& Digital Transformation), FrieslandCampina
Frequently Asked Questions
Markhack is a platform for technological transformation in Marketing that seeks to Uncover and Identify Media & Tech Solutions that can disrupt marketing in these focus areas: Consumer Experience, Media Consumption, Consumer Interaction, Trade and Retail Engagement, Analytics and Metrics, Events Marketing, Media Monetization, Content Creation.
In an online or virtual hackathon, all participants are remotely connected. Irrespective of their location, hackathon enthusiasts can participate and demonstrate their skills on an online hackathon platform using various tools.
We welcome people of all job descriptions, whether you’re a designer, developer, marketer, entrepreneur or project manager. Diverse groups often work incredibly well together to produce the best results.
You can participate with any level of IT skills, even if you haven’t written a single line of code. Understanding the basics of IT is a plus
It will be allowed to develop both new ideas and improve existing products and solutions. In the case of existing solutions, especially will be evaluated the work done during the hackathon. This hackathon is not intended to promote commercially available products.
We find that a team of three to five works best. It’s large enough to have diverse skills, yet small enough to get to know your team members well in a short space of time.
Don’t worry if you don’t know anyone attending. Teams will be formed before the hackathon. There will be enough time to mingle and get to know other attendees and ideas.
Yes, participation is free of charge.
To be eligible for the cash prize, the team must have satisfied conditions given by the final judges.
REACH OUT
Contact Us
Feel free to send us a message. We really love to hear from you! 🙂